Weinheim must find new - should be a creative innovator in the region - the name "Freudenberg" it added in the 19th Century demonstrated.
The convergence of the Rhine-Neckar says a city or municipality, to be aware of its strengths, and finally via city marketing - both online and offline - to promote the strengths of the site. Thus I see the Economic Development and Urban Development with the city of Weinheim marketing as a direct partner.
An EU-funded study on 27 May 2010 and the participation of geographers from the Leibniz Institute of Regional Studies and the Ludwig-Maximilians University in Munich in Barcelona was presented, comes to the conclusion that personal networks and job listings on the location choices of creative talents and enterprises play a more important role than cultural diversity, tolerance and openness.
The team's study of creative and knowledge-intensive industries, an alternative approach identified urban subsidy policy, the four Main concepts include: historical development paths (pathways), specific locations (places), personal networks (personal networks) and individual characteristics (particularities). In contrast to the three "T" - talent, technology, tolerance - of the U.S. regional economist Richard Florida says the proposed theoretical approach, the differences between cities .
If you can Richard Florida are not left, but his thoughts feed into models can, it will be important for the future Weinheim not nur auf den Faktor „Unternehmen“ zu setzen, sondern ebenfalls in Menschen zu investieren. Menschen, die etwas erfinden, die etwas voranbringen und der Stadt ein Image geben.
Somit müsste ein Gesamt-Konzept „Stadtentwicklung-Stadtmarketing-Wirtschaftsförderung“ erarbeitet werden, das die Unterschiede zu anderen Städten und Kommunen der Region en Detail herausarbeitet und eine Vision für Weinheim entwickelt. Im Anschluss lässt sich über eine Person beraten, z.B. ein Wirtschaftsförderer/ eine Wirtschaftsförderin, die Mithilfe des Konzepts seine/ ihre Arbeit aufnehmen könnte.
Signed Ulli Naefken, GF uLNa.STUDIOS
0 comments:
Post a Comment